Burlington, Mass., June 7, 2007 - Bluesocket, Inc., the leader in open wireless network, security and management solutions, today announced it has been selected by CRN, a part of CMP's family of Channel Solutions, as a CRN Emerging Tech vendor for its BlueSecure wireless local area network (WLAN) product portfolio. CRN's Emerging Tech list captures companies that are delivering high margins for solution providers with innovative and easy-to-use technology that undercuts industry giants.
"This recognition from CRN reinforces Bluesocket's strong dedication to its channel program, which - to date - includes more than 100 select partners in 47 countries," said Mads Lillelund, CEO at Bluesocket. "We are proud that our sales channel is comprised of the world's best wireless and VoIP experts, all of which are dedicated to offering superior support to our end-user customers. As is evident from our recent agreements with TDec and Minerva, we look forward to expanding our solid channel program into new worldwide vertical markets in the near future."
Bluesocket's BlueSecure product portfolio includes award-winning, scalable WLAN Controllers, as well as next-generation, 'thin' access points that require no manual configuration. Also, announced last month at Interop 2007, Bluesocket's new Controller software platform adds an edge-to-edge networking feature that allows for more flexible and scalable network architectures. Finally, the company's BlueView Management System rounds out the comprehensive product portfolio, giving end-users all the tools they need to deploy, secure, manage and profit from their WLANs.
According to the 2007 CRN Emerging Tech Survey, the top reasons solution providers add emerging technologies include: the technology is superior to other products in the market segment; the technology compliments a solution providers' existing practice areas; emerging vendors provide better services opportunities; emerging vendors pay better attention to partners; emerging vendors offer higher margins, customers want alternative product choices; and emerging vendors have better joint marketing programs. In addition, 61 percent of solution providers surveyed plan to increase the number of emerging technology vendors they partner with in the next 12 months.
"Successful solution providers are always looking for new and innovative partners, and the CRN Emerging Tech list provides a way for them to discover a large number of potential new partners who offer a wide range of emerging technologies," said Heather Clancy, vice president and editor of CRN.
Vendors who make the CRN Emerging Tech list must have an established solution provider program and formal guidelines for recruiting channel partners. They must demonstrate that their direct sales mix is trending down as evidenced by their company's revenue history, a channel positive or channel neutral strategy for internal sales compensation, and not be a dominant market share player. Final selection to the Emerging Technology list was made at the discretion of the CRN editorial team after a review of the submitted information and conversations with current or targeted partners.
About Bluesocket
Founded in 1999, Bluesocket is the leader in open wireless network, security and management solutions. Its complete WLAN solution portfolio delivers trust and simplicity to increasingly complex wireless networks. Thousands of BlueSecure Controllers, Access Points, Intrusion Detection Systems and BlueView Management Systems are deployed by leading enterprises that require high quality WLAN service. Bluesocket's long-standing expertise in wireless and security has attracted a large customer base that spans enterprise, education, healthcare, government, library and public access markets. Bluesocket customers can profit from their wireless networks by protecting existing investments, maximizing ROI, and increasing their competitive edge. For more information, please visit http://www.bluesocket.com.
About The Channel Group
CMP Channel Group is the one stop shop customers turn to in order to meet their global sales channel objectives from access to execution. Through use of its family of channel solutions which include CRN and VARBusiness, the ChannelWeb network, the Group's XChange worldwide face-to-face conferences and the Institute for Partner Education & Development (IPED), vendors are able to accelerate sales through the channel. CMP Channel Group provides a worldwide answer to advertising, branding and marketing services, lead generation, market intelligence, branded and custom events, education of solution providers and best practices for vendors.
About CRN
CRN provides solution providers and technology integrators with the crucial information and analysis they need to drive their company's sales. As an advocate for and voice of the IT channel, solution providers turn to CRN first for immediate information. Celebrating its 25th year, CRN is the most trusted source for channel professionals. CRN can be found on the web at www.channelweb.com.
CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.
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